SEO Is Not a Channel. It’s a Consequence.
Most people treat SEO like a faucet. They think they can just turn it on, pay for a bit of plumbing (keywords and backlinks), and watch the traffic flow. They categorize it alongside Facebook Ads or Email Marketing as just another “channel” to manage. But that’s a fundamental misunderstanding of how modern search works. SEO […]
SEO Is Not a Channel. It’s a Consequence. Read More »